Founded and managed by industry experts, entrepreneurs and mentors with a strong track record in investment,
business development and strategy
Co-founder & CEO
Lilac has held senior executive positions at: J&J, Eli Lilly and Teva, where she led the global strategic marketing of Copaxon - a $4B brand.
After serving as VP Business Development at Better, a global leader in medical cannabis, with subsidiaries around the world, she formed TechForCann, a portfolio company that specializes in innovation for the Cannabis Industry.
Lilac also serve as a Board member in Nezer Hasharon, CannaFoam, CannAdvisor, CannaClean and ImmunoCann.
Co-founder & COO
Originally from Canada and now living in Israel, Yona is a serial entrepreneur who has founded three companies, including Can Innovations - the largest medical cannabis business development agency in Israel.
Previously founder of a boutique strategic marketing firm for Israeli tech companies (est. 2007), Yona has held the role of VP Strategic Marketing at RuderFinn.
Yona is a lecturer at IDC Herzliya, and a mentor to a number of social impact organizations.